Fields of Expertise
Political and election research
Rating Agency uses its extensive research experience to identify and target voters within each election campaign. We analyze voters’ attitudes, opinions, and interests and predict their future behavior. Based on our analysis of data collected we create appropriate and effective persuasive or mobilizing messages for each target group. We mobilize like-minded supporters to get out to the polls and cast a ballot for their candidate. Using data analysis and strategic insights services, we combine ongoing research with consulting services creating insights and supporting our clients every step of the way.
We use our research to learn about people and societies, so we can shape policies that cater to various needs of the people. Different socio-economic groups belonging to different parts of a county think differently. Various aspects of human behavior need to be addressed to understand their thoughts and feedback about the social world. Any topic can trigger social research – new feature, new market trend or an upgrade in old technology. Through our research, we identify social issues and trends and create we influence social change.
We provide research that serves as a road map for our clients’ marketing, branding and outreach strategies. Market research conducted by Rating Agency is an investment in obtaining answers on key questions related to your business, work and success in your company
o Usage and attitudes survey
o Segmentation of the market and consumers
o Market opportunity and new product potential
o Pre-test of new product or product innovations
o Price sensitivity and price optimization
o Pre-test and optimization of creative solutions
o Marketing (ads) efficiency survey
o Brand research
o Consumer satisfaction and loyalty
o Corporate image
o Employee satisfaction and engagement